| Bio Business & Marketing |  | This pathway leads to preparation for careers such as accounting, business ownership, technical writing, clinical data specialist, patient advocacy, health care administration, and health care marketing. Courses include the topics of marketing, banking, budgeting, sales and self-employment in bio industries. Students utilize technology for hands-on, real-life learning situations. Additional enrichment through ementoring, industry field trips and guest speakers is provided with further opportunities in the Academy of Finance, summer internships.
Core Course offerings include:Introduction to Business – provides an understanding of how the business world works, what motivates business, the differences between want and needs, how the market works, and a familiarization with international business and the global market.
Personal Finance – focuses on buying principles, issues involved in renting or buying home, insurance options, banking and credit options, buying/leasing a vehicle, preparing a household budget, personal income tax and investment options.
Accounting – known as the language of business, students will prepare accounts, ledgers, financial statements and payroll data. They will also conduct financial analysis using mathematical techniques including ratio analysis, comparative statement analysis, cost analysis and trend analysis.
Marketing – an inside look on how advertisers get you to the point where you want to buy their product or service. Covers the four P’s (product, pricing, promotion and placement), supply and demand, branding sales, and service and market analysis.
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